My First Mashup

Pens are small, fairly cheap but in respect to using them for gifts they don’t get disposed of till they have been fully used, giving them a life of 1 – 2 months depending on usage. They are an ideal present, because they are versatile.

Pen manufacturers would agree that the most common ink color these days is black ballpoint. For advertising exposure purposes, the black ballpoint pen has the best dollar for dollar advertising and market exposure value. Your clients can be constantly reminded of your company every day when you add your branding or unique company features to the pen.

Amongst sales people & office workers, black ballpens are the most preferred. Blue is next in line in popularity. Odd and interesting colours such as orange or pink can also be used, but are of little usability. They’re best for party-hire companies or children’s wear businesses. After all, practicality is the issue, so a gift pen with black or blue ink is your best bet.

Imagination is the only limit when it comes to the outside body of a pen. As long as the pen is still usable practically as a pen, you would still achieve your exposure goals regardless of how it looks like.

On the pen’s body, you should first focus on company info you want to put, before thinking of the design of the body next. If you do not do this you may end up choosing a physical design that you cannot add the info you want which would defeat the original purpose.

When it comes to the body of the pen do not go too cheap because a quality feeling pen will be used more by people. Also do not use the cheapest pen interior. We all have had the experience of trying to write with a pen that does not work and throwing it away in frustration. If a person gets this experience from your pens, they can associate it easily with your company. They will end with a bad impression of your brand.

Good suppliers of corporate gifts should allow you to buy pens in numbers you need, in addition to the design concept of the pen body & its quality aspects we discussed.

Discover how Pen can enhance your marketing today. Visit us to get some great Corporate Giftideas.